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Stanton On… The Super Bowl Ads

Twitter slammed Dodge's ad for Ram Trucks that use audio of a Martin Luther King, Jr. Speech. By Rick Stanton This year’s Super Bowl Ads made...

Media Monitor: TV Still Rules—In Multi-Platform!

By Dan Japhet You may have read my earlier forecast about the “digital advertising tsunami” coming in 2018, but hold on for some encouraging news for...

Curation And The ‘New’ MARKETING

By Larry Coffman Transitioning from print to digital delivery of content of interest to marcomm professionals has ramifications that take a bit of time to...

Stanton On… Where The Hell Did Seattle Go?

Pub Note: After just his first two rants, “Stanton On...” is the runaway leader in popularity with visitors to the “new” www.marketingnw.com website! Congratulations,...

Have You Seen This Ad???

If you’re not too overdosed on Super Bowl ads, we have one more for you to evaluate. After receiving more than a couple of...

Bob Walsh Remembered

Can it be a year since Bob Walsh died unexpectedly during a trip to his beloved Republic of Georgia? While waiting for those of...

Stanton On… KARS4KIDS

By Rick Stanton If there is a more annoying, mind-numbing radio campaign in the history of advertising than the torture that is KARS4KIDS, please advise...

Best Blogs: Bill Knudsen

Pub. Note: There’s lots of great blogging going on in the Internet realm—including in the Puget Sound region that is the primary focus of...

Stanton On… The Cognitive Assessment Test

Pub. Note: The headline last Fall announcing Rick Stanton’s selection to the pantheon of MARKETING IMMORTALS noted his “No-BS Approach” to business—and I would...

NEWSMAKERS

Michael Courtney Design had a very good design-awards season in 2017. The awards included recognition of MCD’s creation of “Easter Eggs” for an urban-tech...

Digital-Advertising Tsunami Forecast In 2018

By Dan Japhet The Media Monitor The digital-advertising tsunami that has long been forecast is coming ashore full-force in 2018. Who would have thought a decade ago...

Welcome To The ‘New’ MARKETING…

Welcome to the “new” MARKETING—where fresh content is delivered here digitally on a frequent basis, rather than every other month in subscribers’ postal boxes,...

MER: ‘Cure’ For Loneliness At The Top

By Rick Bechtel Loneliness has become epidemic, it seems.  I recently came across some interesting statistics cited by former surgeon general Vivek Murthy: •  Well over...

‘Labor Of Love’ Realized…

By Artist Robert Perlman By Pat Hansen A labor of love has come to fruition after nearly a year of hard work in the form of...

No. 1 HackerAgency Now An Independent

After 18 years as a member of the Interpublic Group (IPG) of agencies, HackerAgency is now an independent—albeit slimmed down and without its long-time...

Who Is The Newest IMMORTAL?

Dave Remer: A Super Salesman From The Git Go... Dave Remer may have taken a circuitous route to the advertising business, but if marketing is...

OUT-OF-MARKET OFFERINGS

W+K Tops Ad Age’s Best Agencies List

Ad Age announced the 2018 winners of its A-List awards, honoring this year’s 11 best and brightest agencies in the advertising and marketing worlds....

Tweeting Your Way To Success

Pub. Note: Realizing that there’s a world beyond Seattle on the Internet (even though the major players are headquartered here!), OUT-OF-MARKET OFFERINGS recognizes content...