WOW (Words of Wisdom)

  • Printing

    A ‘Seismic Shift’ And ‘1,000-Year Storm’

    Looking at the printing industry today, what most people take for granted was not even in our foresight 30 years ago. While major developments were on the distant horizon, the breadth and speed of change that...
    November 6, 2016 420 0
  • Advertising

    1986: Year That Changed Everything

    Congratulations to MARKETING for 30 years of reporting on the Seattle advertising community, a period that introduced profound and accelerating change. For those of us who were deep into our careers three decades ago, it’s head-spinning...
    November 6, 2016 179 0
  • Design

    Insider’s Look At The ‘Revolution’

    One day in late 1986, The Leonhardt Group (TLG) receptionist rang to say there was a Larry Coffman to see me. “Who’s he with?” I asked. “MARKETING.” “OK,” I said, “But whose marketing?” Hey, I was...
    November 6, 2016 173 0
  • Social Media Forum

    The Rapid Rise Of A Still-Infant Medium

    Social media originally was intended to connect people. To bring people together. To share their lives with those they cared about most. Today, social media is so intertwined in our lives that we forget that it’s...
    November 6, 2016 157 0
  • Public Relations

    It Was An Era Of ‘Change Or Die’

    Looking back on the 30-year reign of MARKETING and the practice of public relations, there are a few constants, but mostly it’s been an era of “change or die.” In the earlier years, PR was centered...
    November 6, 2016 239 0
  • Direct Marketing

    From Simple—To Super-Complex…

    I started on the client side of direct marketing in 1981, then opened my own direct marketing agency in 1986, so my perspective is agency- (not client-) centric. With that caveat, let’s go for a ride....
    November 6, 2016 140 0
  • Media

    Back To The Future?

    When Larry Coffman asked me to write something for this retrospective issue, I had only two questions: 1) Who are you? and 2) Why me? He was only able to answer the first one—and, even then,...
    November 6, 2016 149 0