WOW (Words of Wisdom)

  • Negotiation

    ‘So, Why Are You Doing This, Ted?’

    So, why are you doing this, Ted? Shouldn’t you be basking in the sun somewhere? You’re done. You had a great career. You got the goods. Why don’t you retire? Answer. I believe it was fear....
    March 2, 2016 324 0
  • Management

    What’s A Creative Change Agency?

    Pub. Note: In a departure from the normal policy of not permitting contributors to extol the virtues of their own business, we’ve invited the author to explain his claim that United Creations is “the Puget Sound’s first...
    March 2, 2016 392 0
  • Demand Generation

    Tips On B2B Content Syndication

    Current B2B demand-generation efforts focus on inbound marketing channels, such as content marketing, search engine optimization (SEO), search engine marketing (SEM) and social media marketing. Content syndication, the placement of downloadable informational content on third-party sites...
    March 2, 2016 311 0
  • Forecasting

    ’16 Trends At A Glance

    Social, technological, economic, environmental and political shifts can deeply influence consumer perceptions, values and behaviors. Forth 4th annual trend report, Looking Further with Ford, provides a comprehensive look at micro-trends that are unfolding around the globe—shaping...
    March 2, 2016 331 0
  • Client Side

    Blocked? Use ‘New Tricks’

    Last Fall, Apple released iOS9 and fueled the conversation around the pros and cons of ad-blocking. It was in that software release that Apple, for the first time, made it fairly easy for its customers to...
    March 2, 2016 367 0
  • Agency Side

    Death Knell For Digital Ads?

    What do you know about ad blocking? It’s been around for years. But awareness of it—and the ease of downloading the software to accomplish it—are only now coming into the marcomm community’s consciousness. Most important of...
    March 2, 2016 320 0
  • Social Media Forum

    5 Customer Experience Tips

    Customer opinion is the most powerful marketing tool available to businesses. Think Yelp, Google Reviews, Foursquare and any number of customer feedback sites. Potential customers look to current customers for unbiased, neutral feedback and are much...
    March 1, 2016 291 0