WOW (Words of Wisdom)

  • Marketing

    How It Differs From B2C Marketing

    Pub. Note: BlackWing Creative (formerly Hodgson/Meyers) has been named one of the top B2B agencies by Advertising Age for seven conscutive years. MARKETING asked, Meyers, president and creative strategist of BlackWing Creative, to spell out the...
    July 3, 2015 190 0
  • Advertising

    An Ad By Any Other Name Is…?

    OK, quick, recall the last, oh, five news articles you read today on your mobile device, tablet or desktop. Remember how many of those were paid sponsored content, versus objective or editorial news content? As growth...
    July 3, 2015 265 0
  • Social Media Forum

    It’s Time For A Mid-Year Audit

    With the first half of 2015 in the books, it’s a good time to take a hard look at how your social media plans are performing and make the necessary changes to finish the year strong....
    July 3, 2015 183 0
  • Websites

    Do Not Begin Without Clear Goals

    A quarter of a century after the World Wide Web (remember that spelling and capitalization?) came into being, professional marketers mostly understand it. Millenials certainly do, because they grew up with it. But managers and decision-makers...
    July 3, 2015 232 0
  • Media

    It’s Time To Reflect—After Fifty Years

    When I think about July 12, 1965 and the skinny 17-year-old (that would be me) pulling his first airshift at KASY-AM in Auburn, it seems like and awfully long time ago. When I look back on...
    July 3, 2015 127 0
  • Sales

    Build Killer Attitude

    Life in sales isn’t fair. You know that. Some salespeople have more than their share of difficulties and some salespeople get more breaks than they deserve.  What fascinates me is how salespeople respond to their difficulties....
    July 3, 2015 131 0
  • Writing

    Simpler Is Smarter

    Perhaps apocryphal, there’s a story that aides to President Ronald Reagan were asked to present written policy issues on which he had to make a decision “double-spaced, occupying no more than one side of a standard...
    July 3, 2015 134 0
  • Agency Side

    Content: Not First-Mover

    OMG. They actually have a Content Marketing Institute! That’s pretty scary if you don’t know what content marketing is—and most marketing and advertising folks probably don’t entirely get it. Simply stated, content marketing is publishing thinking,...
    July 3, 2015 160 0
  • Client Side

    Content IS The ‘Engine’

    There’s no doubt about it. Content IS the engine that pulls today’s most effective marketing down the proverbial tracks It’s no longer the cute little caboose that’s been pulled along from one campaign to the next....
    July 3, 2015 252 0