WOW (Words of Wisdom)

  • Words of Wisdom

    Not So ‘Old And In The Way’

    In 1973, a new bluegrass band named itself after a tune they wrote: “Old and in the Way.” Jerry Garcia was a member of that group before he launched his own memorable band. Forty-two years later,...
    May 9, 2015 89 0
  • Words of Wisdom

    Just Say ‘No,’ Please!

    A few months ago, I was riding with a client in my car. She said she had worked with a consultant who was originally from the East Coast. He’d told her that people on the West...
    May 9, 2015 408 0
  • Social Media Forum

    Social Media: The New SEO?

    It’s become apparent that social media has greatly impacted the way users find websites, companies and products. Many claim that SEO is on the decline that social media eventually will be the sole way users find...
    May 9, 2015 104 0
  • Words of Wisdom

    Time For An Intervention On ‘Selfies’

    I’d like to stage an intervention. This is one 20-something who can’t stomach another “selfie” promotion featuring an out-of-home campaign that compels onlookers to proliferate the brand’s message by hijacking the “selfie” movement. It’s cynical and...
    May 9, 2015 104 0
  • Words of Wisdom

    8 Critical Obstacles

    Traditional ways of conducting agency evaluations are no longer working. Old-fashioned evaluations are no longer providing clients and agencies the insight needed to manager their partnership effectively. To move towards 100% mutual accountability, these partnerships demand...
    May 9, 2015 78 0
  • Agency Side

    Creatives’ Focus: Tactics

    Based on my experience, when the creative team gets together for a session, what the participants generate are tactics—not the objectives and strategies that should be the beginning point. To be clear, let’s define our terms:...
    May 9, 2015 67 0
  • Client Side

    ‘Bad Execution’—Or…???

    I recall my grandmother emphasizing her point by saying, “You can’t make a silk purse out of a sow’s ear.” As a  young boy, I wondered why anyone would want a purse made out of a...
    May 9, 2015 189 0