WOW (Words of Wisdom)

  • Advertising

    A Challenge To Traditional Agencies

    Advertising agencies are fighting a losing battle today, with declining fees, growing workloads and downsized organizations. Agency CEOs are failing their  firms by fostering organizational freedom rather than showing ways to create success in the more...
    January 7, 2016 533 0
  • Client Relations

    3 Keys To Long-Term Relationships

    In this age of rapid change, agency-client relationships rank high on the list of things that don’t last as long as they used to—compounded by the fact that the revolving door for chief market-ing officers has...
    January 7, 2016 346 0
  • Web Design

    A Primer On ‘Responsive Design’

    Responsive web design (RWD) is an approach aimed at crafting sites to provide easy reading and navigation with a minimum of re sizing, panning and scrolling across a wide range of devices—from desktop computer monitors to...
    January 7, 2016 292 0
  • Photography

    Drones Aren’t Toys!

    Really? Just ask the tens of thousands of people who received an unmanned aircraft or “drone” for the holidays, who, without thinking, ran outside to see their new toy (OK, it’s not a toy) fly as...
    January 7, 2016 248 0
  • Public Speaking

    What’s Your Level?

    In speaking to the public, whether you’re a novice or an old pro, what would it take to raise your skills to a higher level? Consider this question in terms of structure, style and delivery. Level...
    January 7, 2016 231 0
  • Advertising

    Dramatic Changes Afoot!

    This is a subject that most ad folks don’t want to talk about. It’s a real elephant in the closet. But it’s definitely time for everyone in this business to face reality and adapt to what...
    January 7, 2016 240 0
  • Client Side

    WOMM 2016 Resolutions

    Ed. Note: Rod is on the road to recovery after undergoing surgery for prostate cancer in mid-December. You can keep tabs on his progress on his blog, which is posted at www.marketingnw.com. I’m sure he’d appreciate your taking the...
    January 7, 2016 375 0
  • Social Media Forum

    Digital Marketing ‘Maturing’

    As marcomm professionals discuss ever-changing strategies for digital marketing in this new year, buzzwords like “customer alignment” and “storytelling” work their way into almost every conversation. And we’re seeing businesses shift resources to address the customer...
    January 7, 2016 350 0