WOW (Words of Wisdom)

  • Boutique Agency

    Second Office—‘The Best Decision’

    With the exploding tech sector in Seattle and the growth it has nurtured, colleagues frequently ask why we bother to maintain a satellite office in San Francisco. After all, we’re a small, nimble shop. Isn’t shuffling...
    November 6, 2015 173 0
  • Gun Safety

    3-Prong Approach To Curb Violence

    Gun violence is like cancer; it comes in many different varieties and there is no single panacea to eliminate every type of cancer or all gun violence. But as businessmen with a combined 20 years on...
    November 6, 2015 123 0
  • Research

    Online Surveys Are Here To Stay

    The use of online surveys has expanded exponentially over the past decade and is now the dominant methodology for both B2B and consumer research. The low cost, convenience and direct access to consumers has brought this...
    November 6, 2015 159 0
  • Healthcare

    SCCA Relaunches Brand

    Over the past 15 years, Seattle Cancer Care Alliance (SCCA) has grown—from a collaborator in the fight against cancer to a global leader and innovator in revolutionizing research, prevention and cure of cancers and other diseases....
    November 6, 2015 212 0
  • Trust-Building

    An On-Going Process

    In a recent column, Rod Brooks pointed out that “effective marketing today is powered by content.” He said that without quality content, marketing support materials will lack success. I agree. Now, I will admit that every...
    November 6, 2015 114 0
  • Family Business

    Husband-And-Wife Success Story…

    Pub. Note: Small, independent sign shops have been—and remain— an endangered species on the marcomm landscape. That’s why MARKETING is glad to share this survival/success story of a family owned business that can serve as an...
    November 6, 2015 99 0
  • Agency Side

    Go For Singles, Not Homers

    The question this issue is whether we should try to hit singles with our marketing initiatives or go for home runs? Which is better? My approach is to use math to answer this murky, sometimes subjective,...
    November 6, 2015 113 0
  • Client Side

    Goal: Advance The Runners

    “Home run hitters drive Cadillacs and single hitters drive Fords,” It’s an old baseball saying, often attributed to Pittsburgh Pirates slugger (now New York Mets announcer) Ralph Kiner. While times have changed and the contrasting vehicles...
    November 6, 2015 248 0