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July|August 2017 Articles

IMMORTALS Inductee: ‘By Acclamation’—Larry Coffman

Pub Note: Just before the end of THE EVENT on May 25th, MARKETING IMMORTAL Pat O’Day (at right in photo) took the stage to...

Are You Familiar With The Acronym APR?

By Tim Smith APR is an acronym that may not be familiar, even to some members of the marketing communications community. It stands for Accreditation...

Striking Back At Sexist Female Stereotypes

As a woman-owned creative agency, we’ve strived to build a body of work that reflects realistic images of women in our portfolio. It hasn’t...

How To Market A Franchise

By Christopher Conner Franchising is an aggressive marketing channel where you take your business model and promote the entire concept as a package to potential...

Why Traditional Advertising Still Matters

By Rieva Lesonsky Online, mobile and other forms of digital advertising are top-of-mind for most marketers these days. But in the rush to digital, are...

The Rapid Rise Of A Still-Infant Medium

Social media originally was intended to connect people. To bring people together. To share their lives with those they cared about most. Today, social media...
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