WOW (Words of Wisdom)

  • Sports Marketing

    M’s—Simply The Best In Baseball!

    Pub. Note: The author knows whereof he speaks, having spent more than 40 years in marketing and sales, including a stint as the M’s VP/marketing & sales from 1983-1989 and running his own sports-marketing consultancy, working...
    September 9, 2016 277 0
  • Self Employment

    Eight Myths Of Entrepreneurship

    Facebook, Linkedin, YouTube, Twitter, Instagram, Wi-Fi, smartphones and Kindle books didn’t even exist when I wrote my first  self-employment book 10 years ago. When I went back and re-read the original book, I didn’t know what...
    September 9, 2016 520 0
  • Bicycle Delivery

    Wrong Again—On Sonics, Trump &…

    Every time I think I understand my business, somebody throws me a curve. I’ve been in the delivery industry more than  45 years now. My company, Fleetfoot Messenger Service, has had its ups and downs and...
    September 9, 2016 261 0
  • Photography

    Inside On Seattle’s New ‘Wings’ Ride

    Earlier this year I received a call from Paul Best, owner of P.N. Best & Co., an industrial-pipe firm that I’ve worked with for more than 30 years. Paul’s company provided steel piping for The Great...
    September 9, 2016 312 0
  • SEO

    Let it SEO, SEO, SEO

    The pre-holiday season is a great time to think about search engine optimization (SEO) for your business. However, there’s a catch. I’ve discovered in working with clients both large and small that today’s SEO has progressed...
    September 9, 2016 254 0
  • Agency Side

    The Client Who Knows-It-All

    We’ve all worked for clients who want to be totally hands-on. Those who want to approve everything done in the development phases of their marketing process. The easiest way to spot them is that they generally...
    September 9, 2016 256 0
  • Client Side

    Advertising: Not The Be-All

    Last year, I read a story about Pacific Northwest brands we love. It’s been simmering in the back of my mind ever since. Why? Because three of the top five brands in the Seattle Business story, ...
    September 9, 2016 353 0
  • Social Media Forum

    Distracted-Driving Humor

    Distracted driving is on the rise across the country. Here in Seattle, we’ve seen a nearly 300% increase in collisions involving inattention over the last three years (2001-2014), a contributing factor in more than 3,200 crashes...
    September 9, 2016 374 0