WOW (Words of Wisdom)

  • Advertising

    New Media ‘Bamboozle’?

    By Dan Japhet Clients and ad agencies are pouring more and more advertising dollars every year into digital advertising without increasing their total ad budgets. Do they know what they’re doing, or have they been bamboozled?...
    September 4, 2014 166 0
  • Advertising

    Ad Perks: ‘Lipstick On A Pig?’

    By Rod Brooks Let’s face it. When buying and selling traditional advertising media, the buyer’s and seller’s interests frequently don’t align. Buyers on the brand side understand that reach and frequency are cornerstones of success. Our...
    September 4, 2014 273 0
  • Rebranding

    The Challenges Of A Change In Culture

    By Eben Tobias Green When was the last time you were excited about a big change in your life? Maybe it was buying a car, starting a new job or running a half marathon. Whatever it...
    September 4, 2014 280 0
  • Social Media Forum

    5 Ways To Inspire New Business

    By Gabie Boko Businesses use social media to increase visibility and awareness, raise their profiles, promote a product or service and engage with their customers. At the same time, customers use social media to express their...
    September 4, 2014 212 0
  • Retail Design

    Redefining The In-Store Experience

    By Mark Buchalter Today’s leading retailers are looking at innovation in a much more holistic way. Shifts in consumer behavior, new technologies and expectations around service delivery are rapidly changing the retail landscape. It’s no longer...
    September 4, 2014 662 0
  • Guerrilla Marketing

    Taking It To The Streets!

    By Doug Cox In a time when visual impressions mean everything, how does a brand, business or product catch the attention of the masses?  The use of guerrilla marketing tactics gets people talking and gets brands,...
    September 4, 2014 134 0
  • Public Radio

    ‘Engagement’ Edge

    By Caryn G. Mathes I recently returned from the annual retreat of the Station Resource Group (SRG), a “think tank” organization comprising the leading public radio stations in the larger markets. With a motto of “Stronger...
    September 4, 2014 127 0