WOW (Words of Wisdom)

  • Advertising

    40 Years—In The Blink Of An Eye

    Pub Note: The news in the last issue that Rick Stanton is winding down his 40-year career in advertising (moving from Stanton & Everybody to Stanton & Nobody) led MARKETING to ask him to reprise those...
    September 4, 2015 165 0
  • Marketing

    CougsFirst!—‘Party With A Purpose’

    Credit a couple of former football stars with coming up with a spirited way to connect Cougars beyond the playing field. Since its launch in 2011, their volunteer-led initiative called CougsFirst! has become much more than...
    September 4, 2015 404 0
  • Business Negotiations

    What Are Key Techniques?

    It was a long meeting in an internal conference room with bad art on the wall. The chairman, his senior officers and I were discussing a fairly large consulting role, and I could feel myself wanting...
    September 4, 2015 212 0
  • Customer Service

    Best Marketing Tool

    Two facts that most marketing executives know about there businesses are the cost to acquire a customer (CAC) and Annual Revenue Per Account (ARPA). These metrics validate your business model and can guide decisions on where...
    September 4, 2015 591 0
  • Client Side

    WOMM: Converting To 3 ‘E’s’

    Word of mouth (WOM) is the most powerful form of marketing. It builds brands, drives sales and sparks conversations. It’s been doing so for as long as humans have made discoveries and shared them with others....
    September 4, 2015 679 0
  • Agency Side

    WOMM: What’s The ROI?

    I routinely look at new marketing concepts as over-hyped, relative to generating a good ROI, and word of mouth marketing (WOMM) seems no different—but deserves some discussion. To begin with, let’s define our terms. Paid media...
    September 4, 2015 619 0
  • Social Media Forum

    ABC’s Of B2B Social Media

    If you listen to marketing myths, being a B2B marketer is a drag. Sometimes it feels as if we’re bogged down with legacy myths: Content marketing can’t be entertaining; B2B brands can’t have personality; and social...
    September 4, 2015 232 0