WOW (Words of Wisdom)

  • Words of Wisdom

    Insights From ‘Gen. Ped Xing’…

    The 2010 Census made it evident that the consumer landscape in the U.S. is transforming—with increasing diversity in language and culture. More than half the growth in the U.S. between 2000 and 2010 is due to...
    March 4, 2015 207 0
  • Words of Wisdom

    An Old Dog’s New Tricks…

    It’s no secret that the printing industry has been in a steady decline for years. Yet we all hear the comment that “print won’t go away”… well, I often share this story with friends and colleagues....
    March 4, 2015 222 0
  • Social Media Forum

    Tips For Positive Reviews

    Everyone’s a critic these days— especially on social media. Review sites like Yelp, TripAdvisor and others are great places for consumers to gather information on products and services. But negative reviews on these same sites also...
    March 4, 2015 178 0
  • Words of Wisdom

    Four Oft-Overlooked Trends

    The B2B opportunity is greater and more complicated than at any other time in history. Today’s B2B brand marketers face a more competitive marketplace than ever before. The global B2B e-commerce market is expected to grow...
    March 4, 2015 178 0
  • Words of Wisdom

    Bridging Gap For European Clients

    Last Fall, my agency co-principal Heather Crunchie and I traveled to Dublin,Ireland to attend an international sales and marketing meeting for our client, London-based Accsys Technologies, manufacturer of a high-tech wood product called “Accoya.”  Held every...
    March 4, 2015 147 0
  • Words of Wisdom

    ‘Black Box’ Days Over

    The days of digital “Black Box” advertising programs have come to an end. The term refers to paying your digital or vendor or agency a monthly amount to provide a host of online services that they...
    March 4, 2015 135 0
  • Client Side

    Size Really Does Matter!

    The market is full of mega brands that easily could dominate the landscape and eliminate opportunity for their smaller competitors. But they don’t. The Small Business Administration reports that more than 50% of the working population...
    March 4, 2015 136 0
  • Agency Side

    Does Size Really Matter?

    This is definitely a “yes” answer,  but it’s often more about perception than reality. Here’s the proof: If agency size doesn’t matter to clients, then why do agencies lie about it? My background’s been heavy on...
    March 4, 2015 161 0