WOW (Words of Wisdom)

  • Small Business

    Lessons From A Thousand Start-Ups

    Pub. Note: Retired advertising exec and MARKETING IMMORTAL Bill Hoke has just worked with his 1,000th business in a volunteer micro-enterprise training program on the Kitsap Peninsula. Here’s a report on what he learned from that...
    May 5, 2016 374 0
  • Public Relations

    All Together—In ‘The Great Mush’

    Pop quiz: What’s the difference among marketing, advertising and public relations agencies? If you’ve been watching (and living) industry trends lately, you know that’s a trick question. We’re in the midst of “The Great Mush” (a...
    May 5, 2016 413 0
  • Online Ad Buying

    Future Of Advertising: Fewer Ads?

    Say all of this five times fast: email optimization, integrated marketing management, marketing automation, predictive marketing platforms, data warehouses.… Did you make it? Congratulations. You’ve just named about five percent of the different types of companies...
    May 5, 2016 289 0
  • Advertising

    How To Lose A Pitch

    While I don’t know any magic formula for winning a new-business pitch, I do know some sure-fire ways to lose. After 25 years in the advertising business responding to requests for proposals (RFPs), I’ve missed out...
    May 5, 2016 341 0
  • Sales

    7 Secrets Of Success

    When I began in sales, I sought my own form of certainty, as I entered the very uncertain prospects of the world of business—a world foreign to me. Sales was a vast, uncharted and unknown territory....
    May 5, 2016 333 0
  • Agency Side

    Mad Men—Still Not Passe!

    Hollywood Mad Men had many shining and industry-defining moments in the ’60s and ’70s. If you wanted an agency career, you went for a BA degree, began as a trainee and worked your way up. Salaries...
    May 5, 2016 241 0
  • Client Side

    Math—The New Essential

    It was inevitable. My reliance on interpersonal communication and creative skills is no longer enough. Now, more than ever, math and science have become critical success factors for marketers. Back in the ’60s and ’70s when...
    May 5, 2016 349 0
  • Social Media Forum

    Content Stumps Manufacturers

    Only 18% of business-to-business manufacturing marketers say their organizations are effective at content marketing, down from 26% in 2014.  That’s just one of the findings in a report just released by the Content Marketing Institute that...
    May 5, 2016 258 0