WOW (Words of Wisdom)

  • Media Strategy

    ‘Change Is A Good Thing, Right?’

    An article in the March/April issue of MARKETING, written by Rick Stanton, former owner of Stanton & Everybody, titled Creative—Important No More? got me thinking about the changes in ad-agency structure over the years, and the...
    July 9, 2016 125 0
  • Printing

    Complexities Of Pull-Tab Production

    Pub. Note: Tucked away in a business park in North Woodinville is Bonanza Press, one of the oldest and largest producers of pull-tab games in America. It’s a complex printing niche with a high priority on...
    July 9, 2016 113 0
  • Photography

    Seven Tips For Working With Us

    The commercial photography business has changed radically over the past decade. Digital photography has been the great equalizer. Photographers can create more elaborate images with less equipment than ever before. That being said, there are a...
    July 9, 2016 113 0
  • Events

    Perils Of Rio Games

    It’s that time. On Friday, Aug. 5, we begin the Summer games of the 31st Olympiad. Rio de Janeiro will be the host and there’s going to be trouble. I’ve worked on large-scale events in Rio...
    July 9, 2016 113 0
  • Client Side

    Ad Agencies Here To Stay?

    Are advertising agencies here to stay? Seriously? Is the Pope Catholic? Do bears %#&@ in the woods? Yes, yes and yes. But hold on. Not all Popes wear their robes the same way. And although bears’...
    July 9, 2016 310 0
  • Agency Side

    The Future Is ‘Re-bundling’

    Just about anything I might write here regarding the future of advertising agencies and their components (media, creative, research, et al) is NOT going to apply directly to the on-going structure of services in Seattle. The...
    July 9, 2016 123 0
  • Social Media Forum

    You Can’t Skip This Ad

    Geico brought us the “unskippable” ad, which was Ad Age’s 2016 Campaign of the Year (bit.ly/unskippable_geico). With cross-screen flexibility bordering on an obsession by agencies and brands in the past few years, the focus is on...
    July 9, 2016 105 0