WOW (Words of Wisdom)

  • Words of Wisdom

    Where’ve All The Giants Gone?

    As I was reading Ron Elgin’s autobiography, Huckster, My Life As An Ad Man, a question came to mind. Where have all the giants of advertising gone? Who stands out in advertising today the way that...
    January 6, 2015 104 0
  • Words of Wisdom

    Tips For Working With ‘Gatekeepers’

    Frequently, it seems, there’s a familiar hurdle to get over when working to nail good creative for our clients: the marcomm manager gatekeepers. You know how it rolls. You finally get the opportunity to work with...
    January 6, 2015 84 0
  • Words of Wisdom

    Tips For Facebook Posts

    By Zach Grah If you have a Facebook Page for your business, you probably know how difficult it is to build an audience and get them to engage with your posts. Here are a list of...
    January 6, 2015 110 0
  • Words of Wisdom

    ‘Weather-Proofing’ An Outdoor Venue

    As you drive on  Interstate-5 in South King County, you’ve no doubt noticed the large, colorful water slides and roller coasters at Wild Waves Theme Park. With the park’s several name changes (Enchanted Village, Six Flags)...
    January 6, 2015 138 0
  • Words of Wisdom

    Taking ‘Flight’

    There have been numerous articles written about brainstorming. Too many. In fact, the term itself actually bothers me. It implies some sort of magical brain explosion that just plops out when you gather people in a...
    January 6, 2015 165 0
  • Words of Wisdom

    Closing Still Work?

    Closing techniques are as old as the sales profession itself. Isn’t “Always Be Closing” the A-B-C of sales? Could this practice have anything to do with sales being the least respected profession of all? The world...
    January 6, 2015 82 0
  • Words of Wisdom

    Time To Resign Ad Account?

    Paul Simon tells you all you need to know about how to resign an ad agency account. You just have to look up the lyrics… “Make a new plan, Stan. You don’t need to be coy,...
    January 6, 2015 111 0
  • Words of Wisdom

    Is It Time To Fire Your Agency?

    Do you remember why you hired your agency? Was it for a quick fix, a special project, a replacement campaign or brand repositioning? Do you know why you’ve continued to use your agency after the fix...
    January 6, 2015 318 0