WOW (Words of Wisdom)

  • Advertising

    How The ‘Mad Men’ Era Died

    By Mike Mogelgaard There was a time when creative advertising was king. Award shows brimmed with breathtaking work. There actually was an advertising community, further energized by a bar where ad folks from all over the...
    November 6, 2014 68 0
  • Words of Wisdom

    What Are You Giving Your Agency?

    By Bruno Gralpois The holidays are right around the corner. In business, the holidays give us a chance to celebrate those we work with, who play important roles in our professional lives. If you’re in the...
    November 6, 2014 57 0
  • Words of Wisdom

    ‘Beautiful Problems’

    By Matt Peterson Problems, by nature are, well, a problem. We want to solve them, get rid of them as fast as we can. But, really, they’re opportunities in disguise, especially in business. Chances are your...
    November 6, 2014 56 0
  • Environmental Graphics

    Makeover For The WSCC

    By Michael Courtney The voice mail was from the wife of a  long-ago co-worker with a request to contact her for a project interview. Soon after that call, we began the design of the new interior...
    November 6, 2014 60 0
  • Job Search

    Panel? Don’t Panic!

    By Sara Eide Great news! You landed a much-sought-after interview for the job of your dreams. The hitch? It’s a panel interview and —truth be told—you’re scared out of your mind. Many employers today are going...
    November 6, 2014 58 0
  • Advertising

    Loyalty—Benefit Tops Cost

    By Rod Brooks The first time I hired an advertising agency to work on behalf of a brand was in 1980. I was 27 years old and thought I knew what I was doing. Boy, was...
    November 6, 2014 182 0
  • Advertising

    Loyalty & ‘Love Of The Game’

    By Dan Japhet There are two fundamental reasons people are in the advertising business: 1) For the money; and 2) For the love of the game. I’d prefer to have those who put love of the...
    November 6, 2014 38 0