MORE NEWS
‘Two’s Company’ Test!
The old business principal of “two’s company, three’s a crowd” is being tested in Woodinville, with publication of the 12-page inaugural issue of Northshore News,...
Who Won The Emmys?
Check out natasnw.org to see who came out ahead in the annual scramble for those little golden Emmy statuettes, symbolic of excellence in television...
‘Beyond Busy’…!
Eric LaFontaine, CEO of the fledgling Eastside Media Corp. (EMC), has gotta be beyond busy these days!
Since co-founding EMC in early 2019, with the...
In-House Agency Trend Growing
Pub. Note: If you thought the trend toward more in-house creative was bad before the pandemic, it’s only getting worse, as this Ad Age...
A Time Of Transition
MARKETING newspaper—and now MarketingNW.com—have built and sustained our Seattle marcomm community over the past 34 years, and we want to continue providing the kind...
Marcomm-Community Survey Results
Thanks to all who responded to the survey to assess the major changes in the Seattle marcomm community over the past three years, which...
ADDY Awards; Cam Green Silver Medalist!
The annual AAF Seattle (aka Ad Club) ADDY Awards played to a virtual crowd of 140 ticketholders March 25, highlighted by the announcement of...
AAF Creates The Coffman Award!
It was just supposed to just be my monthly lunch meeting with daughter Melissa, who drives down to Woodinville from her home office in...
The Living LINK!
DISCIPLINES
The ‘Ad-volution’—Plus!
By Larry Coffman
The devouring of venerable Cole & Weber (Seattle’s first ad agency, circa 1931) in the WPP maw is the proverbial “last...
Photography—Just Like Life
Pub. Note: Patrick Robinson, who was a perennial winner in the Photography category of the MARKETING Awards, sent me a batch of his new...
Space Needle Fireworks Saga!
By Kim E. Kimmy
Many people know that the Space Needle was a concept that became a reality from a hastily drawn sketch on a...
Our Favorite Holiday Card
While there seems to have been a significant decline in the number of printed Holiday cards that companies mail to clients, vendors and friends...
WONGDOODY Turns 25
It’s been a big year for WONGDOODY, highlighted by its acquisition by India-based Infosys and continued growth in both its Seattle and Los Angeles...
From DNA @ 20—‘With Love’
The DNA leadership team: from left, Chris Witherspoon, president/chief growth officer; Christine Wise, chief strategy officer; Alan Brown, co-founder/CEO; and Dan Gross, co-founder/president.
When a...
PPI’s PrintROCKS! Winners
Premier Press in Portland took Best of Show in PPI’s 2018 PrintROCKS! awards competition with the promo package shown above. Other winners announced at...
Awards-Cancellation Feedback
In case you haven’t heard—or read the commentary in the SHOWCASE—this was the last year for both the MARKETING Awards and THE EVENT, after...
Can Social Replace Traditional Media?
By Patti Hill
Wikipedia says social media "are primarily Internet-based tools for sharing and discussing information amongst humans." They are manifested in tweets, followers, blog...
‘NP’: Still Working ‘On The Edge’
Pub. Note: The Edge Foundation is just the latest in a long and illustrious string of accomplishments for Neil Peterson, who I had the...
Earl N. ‘Spec’ Fulmer, 75
Spec Fulmer surrounded by his watercolors and photography in Gallery North in Edmonds.
Pub. Note: Our thanks to Judith Fulmer, Mr. Fulmer’s wife, for sending...
Cal McAllister’s Baaaaccckkk!
Call McAllister, headmaster of the erstwhile Wexley School for Girls for 15 years, is back with a new independent agency and even more expansive...
Express Exec: Excellent!
We don’t often post book reviews here, but “Express Exec,” by our own Gary Brose of Fleetfoot Messenger Service, is a page-turner for anyone...
Two New Philips Magazines
Philips Publishing Group has entered into agreements with the cities of Monroe and SeaTac to publish quarterly, four-color glossy magazines aimed at communicating with...
KING-TV Dominates The Emmys!
KING-TV won more than a third of all the golden Emmy statuettes awarded at the 55th annual gala on June 7 at the Fremont...
Honoring ‘Cult-Like’ Brands
The Society of Cult Brands has announced a list of 50 leading companies being considered for “cult-like” status and a coveted spot as one...
OUT-OF-MARKET OFFERINGS
Pitching In a Remote World
By Lindsay RittenhouseA few months back, TBWAChiatDay New York was invited to participate in an agency review for a brand the Omnicom shop is keeping...
Having Tough Conversations Without Hurting Relationships
By Quint Studer
No one enjoys conflict and confrontation. Unfortunately, leaders must be able to handle conflict or we’re not doing our job. We...
How To ‘Drum’ Up Sales
By Troy Deus
Some say there are a thousand ways to find customers, but the reality is that options are limited for small-business owners, and...