A recent survey showed majority approval for moving from an advertising to a subscription revenue model for the website. However, rather than make the fee mandatory (i.e., a paywall blocking non-subscribers) at some point, we’re going to keep the subscriptions voluntary, with a special incentive to be among the early subscribers.

The suggested subscription prices ranged from a high of $500 to a low of $25, with $100 being the most popular recommendation. We opted for the $100 price.

Be among the first 250 to subscribe, and you will receive:

• “Lifetime” Charter-Subscriber status—meaning you never need to renew!
• Listing on the Subscriber Scroll, with a link to your website.
• Access to the Subscriber Message Board that is under construction. [Post any message of 100 words or fewer any time]
• Priority posting of editorial content you provide.

Results of the most-recent survey, dealing with marcomm-community changes since 2018, also will be reported next week. There’s still time to respond to the survey, if you haven’t already.

In this time of transition, we’re going to redouble our efforts to get marcomm community members—especially subscribers—to contribute articles and news items that were the lifeblood of MARKETING newspaper from 1987 to 2017.

Thanks for your consideration of becoming a Charter Subscriber.

Lifetime Subscription, $100

P.S. Note the new “flag” that incorporates the tagline—“Keeping you in touch…”—beneath the iconic MARKETING newspaper logo. It’s the successor to our tagline of many years: “Your business connection…”