Tintype Twosome


Tintype Twosome: They’re not nearly as old as they look in the faux tintype photos above, but Rick Peterson, at left, is retiring after nine years as president of Hydrogen Advertising, as part of a planned transition. Tom Scherer, at right, takes over as president. When asked what he’ll miss most about working with Rick day-to-day, Tom said, “I always admired Rick’s ego-free, collaborative approach to leading the agency and I look forward to continuing that legacy as we move forward.” Others on the senior leadership team include agency partners Mary Knight and Michael McGrath (who supplied the “vintage” photos).  Also, Hillary Miller has been promoted to the leadership team, heading up the accounting, strategy and media departments…

CMO Compensation: A salary survey reported in a recent issue of the Puget Sound Business Journal shows area Marketing Managers are faring well, in comparison with other professions.

The stats, compiled by the PSBJ’s G. Scott Thomas, say the average salary for the position is $147,030—eighth on the list of Top-10 salaries in the Puget Sound area, ahead of both Financial Managers and Lawyers and on a par with Architectural and Engineering Managers and Computer and Information Systems Managers.

The study identified 5,040 working as Marketing Managers in the area and said the salary level is 2% above the national average. Surgeons topped the list at $237,590, which is 6.1% below the national average.

Back Brose: I’m urging all who live in Seattle to back my level-headed friend Gary Brose, long-time owner of Fleetfoot Messenger Service—one of the many businesses he’s owned over the past 40 years. The good news for Gary is that he’s the lone Republican (conservative) in the crowded field of 21 candidates; the bad news is that he’s up against well-knowns like Jenny Durkan, former Mayor McGinn, and possibly the current mayor as a write-in candidate. Google Brose for Mayor to learn more…

Bullseye Brothers: James and Peter Klauser, left and right below, are moving their Bullseye Creative shop back to Shoreline, after 18 years on lower Queen Anne. They spent the first three years in Shoreline and have bought a building at 317 N. 148th St., from which they’ll service a range of clients, including Fred Hutch, Bartell Drugs and the Seattle Boat Show.

Can’t end this item without a huge “thank you” to the Klausers for the absolutely amazing 80th birthday card that measured 14×20 inches and was delivered in a custom-made envelope. The capper was the string of tiny lights around the edges of the inside-right page that lit up when I turned the attached battery to the on position. The messages from the brothers—as well as several staffers—were heart-warming to the max. (Thanks also to the more than 60 folks in our marcomm community who responded to Melissa’s request to send me a birthday card!)…

Luxury Living: John Spear at Tiger Oak Media is out with the second edition of his Seattle Luxury Living, written in Mandarin and targeting Chinese consumers in the Pacific Northwest and those seeking real estate and lifestyle opportunities in the Seattle area.

The 2017 edition is again sponsored by Realogics Sotheby’s Int’l and is up to 112 pages, from the 88 in the inaugural edition. Tiger Oak, owner of Seattle magazine, Seattle Bride and Seattle Business, is the publisher.

The 25,000 copies are being distributed via the international baggage-claim terminals in the SeaTac and Vancouver Int’l Airports and other select locations. It also is posted on WeChat, which is used by the Chinese more than Facebook, Twitter and Instagram combined.