By Rick Stanton
Full admission; this is a “get off my lawn” moment.
Being trapped at home, I’ve probably seen 100 TV commercials that all say the same thing. “We can get through this together.” “We are stronger together.”
“Blah, blah, blah together,” accompanied by music that sounds like the stuff you hear at a funeral as everyone is getting seated. Happy sadness.
I’m grateful that advertisers still are advertising. But the disingenuous nature of the same messages, over and over again is, well, disingenuous.
Find different ways to say or do something positive. As a one-time creative director, it’s crazy-making. I wouldn’t have let 90% of this sameness out the door, much less suggested it to a client.
And since we’re under orders to maintain our distance, using the word “together” is illogical. . . as well as lazy.
The attached link is what I’m hoping more companies try to say, while staying on brand. Kudos to Farmers.
Just because these are devastating times for so many, it doesn’t mean ad agencies should mail it in.
Stanton On … Rich’s?
OK, help me try and understand this. I’m watching TV and on comes an ad for Rich’s for the Home. The ad says Rich’s for the Home is considered an essential business and is open and operating.
So, I can buy patio furniture, but I can’t get my f%$#@*g hair cut? I can buy a hot tub, but I can’t get a bowl of chowder at Doc’s Marina? I can buy a gas grill, but I have to wear a mask to buy the food I’d cook on it?