Frame from the video of super media-salesman Sparky Taft’s remarkable and memorable “Car Wars” promotion in 1985 (see actual video below). It made national news in the automotive industry. Explains Sparky: “It took months to plan, and I directed the action like a movie set, with a bullhorn and cellphone (yes, I was one of the first in the Northwest with a cell—a Motorola 750 that weighed four pounds!).
In case you’re down about the impact of the pandemic on your business, check out broadcast-advertising guru Sparky Taft’s upbeat new website at DynamicResultsAdvertising.com.
Said Sparky: ‘Advertising agencies all over the country are struggling because their clients are not spending money on advertising. But Dynamic Results Advertising (DRA) is a big exception. While many businesses are failing, many of our clients have continued to advertise with remarkable results. In any market condition, people always are buying. We are very ‘hands on” with all of our clients and media, helping guide them to greater success.”
In recent years, DRA grown from a very successful Pacific Northwest agency to become nationally prominent, with more than 20 clients advertising in 30 markets on more than 60 radio stations and TV and cable systems coast-to-coast, Including new clients in Denver and Phoenix, Sparky said.
DRA EVP Jean Ann French said the website update recognizes the production house, Piranha Partners, and DRA public relations specialist, Michael Easton, who are essential to producing the client commercials. Check out the Client Commercials tab, showing the animation that has been a huge success with clients and audiences, French added.