Since 2009, MARKETING has been inducting leaders in the marcomm community into the pantheon of MARKETING IMMORTALS, based on their career accomplishments. The eight categories include Advertising, Public Relations, Design, Direct Marketing, Film/Video/Audio, Graphic Arts, Media and Corporate/Client. The total of inductees now stands at 65.
As stated in the Welcome message on www.marketingimmortals.com, “The intent of this Website is to preserve the memories of those who have contributed so much to these various fields of endeavor, as we know them today and as they will evolve in the future. Besides “immortalizing” the work of those who have gone before, the site also is intended to inform current practitioners of the legacies upon which their work is founded and to have significant educational and historical value.
Those aims have been more than realized in the commentaries provided by the inductees. The third in the IMMORTALS series is Bill Hoke, whose commentary traces his long and interesting history in the advertising business here—as well as New York City, Detroit and Los Angeles.