Pub. Note: Ted Leonhardt’s Overture Creative Cooperative would like members of the marcomm community to weigh in on a three-question survey on current issues in the creative business. Ted will provide a graphic, like the one above on the Police Nomenclature survey, to report the results of this second survey here on Sept. 30.
The survey has three questions under the title of Current Issues, Creative Businesses.
Given the times, with the pandemic, Black Lives Matter and fires driven by our warming climate, it seems appropriate for creative businesses to consider using current issues in their messaging and marketing. The questions:
- Should creative businesses take a stand on current issues at the expense of losing clients?
- Has your creative business been affected by current issues?
- Has your creative business openly responded to current issues?
These are yes/no questions, with a place to elaborate if the respondent would like.
We’re calling our surveys Overture Snap. Here is the survey form to complete online: https://www.surveymonkey.com/r/M9KZZJN
Thanks for your participation.