Since 2009, MARKETING has been inducting leaders in the marcomm community into the pantheon of MARKETING IMMORTALS, based on their career accomplishments. The eight categories include Advertising, Public Relations, Design, Direct Marketing, Film/Video/Audio, Graphic Arts, Media and Corporate/Client. The total of inductees now stands at 67.
As stated in the Welcome message on www.marketingimmortals.com, “The intent of this Website is to preserve the memories of those who have contributed so much to these various fields of endeavor, as we know them today and as they will evolve in the future. Besides “immortalizing” the work of those who have gone before, the site also is intended to inform current practitioners of the legacies upon which their work is founded and to have significant educational and historical value.
As we revisit a different MARKETING IMMORTAL each week, it’s been suggested that we include a brief item about what each IMMORTAL is doing now. Herewith are the items for those previously featured:
Ted Leonhardt: Ted has an active consulting practice helping creatives around the world. Fascinated with the idea of a worker co-op, he’s helping a group of creatives start a creative co-op, His three posts here to date have been on the power and potential of creative co-ops to change the world for the better.
Sue Brush: Since retiring in 2009, Sue lost a host of labels—hotel exec, wife, daughter, and daughter-in-law. She traded them in for a fulfilling new life, based on faith, a wonderful family, a new soul mate and the best label of all—grandmother. Her passions are now boating and traveling with her friend, Ralph, playing bridge her my BFF (bridge friend forever) and babysitting in Brooklyn.
Bill Hoke: Since hanging up his pencils and crayons, Bill has started a worm farm, conducted workshops for 5,000, assisted 2,200 entrepreneurs to start a new business, and self-published three books of poetry and is editing a hiking guide for Mountaineer Books.
Nancy Lee: Nancy’s still at it. Social Marketing is launched—but not in orbit. Until it is, she will continue teaching in the UW MBA program, writing books, working at C+C as a strategic advisor, providing training sessions in Washington State and developing an online-certification program for the International Social Marketing Association. Says Nancy, “Wouldn’t do it if I didn’t love it!’
And here’s the one for this week’s featured IMMORTAL, the irrepressible Mike Mogelgaard: His Porsche now has a kiddie seat. He passes on the Capitol Grill for Chucky Cheese. Bartenders who knew his drink of choice have been replaced by smiling pre-school potluck parents. He has a four-year-old daughter, Nia, and reports being “never better—or more tired.” Here is his IMMORTALS bio and commentary.
P.S. Mike sent this photo, taken in his new condo in Vancouver, B.C., along with a shot of him and Nia. The B.C. place is in Yaletown, described as “one of Vancouver’s chicest neighbourhoods.” It’s No. 5 on Mike’s list of residences, along with Florida, Tribeca in New York City, Whidbey Island and his long-time home in Leschi in Seattle.
