Some remarkable things have occurred in the three decades since the debut of MARKETING newspaper in October of 1986. To wit:
• The personal-publishing model that we pioneered proved highly successful, in competition with the traditional pyramidal model. It relies on having a publisher who can handle both the sales and editorial responsibilities—keeping a firm dividing line between the two.
• Niche publishing was in its infancy in 1986, and we capitalized on that opportunity by finding other personal publishers to join our Niche Newspapers Group—namely Paul Casey of MATURING, Alf Collins or Professional AGENDA and Doug Dix of COMMUNICATING, all of whom enjoyed years of success.
• Another concept that we pioneered—and that was poo-pooed at the outset—was calling on marcomm professionals to author contributed articles in their areas of expertise and experience. That approach continues to be a rousing success and is now commonplace in similar publications.
• Our initial competition was The Monthly, owned by Todd Bitts, which folded in 1989. Soon thereafter came Media, Inc., which Rich Woltjer evolved from his Aperture Northwest publication and later sold to Jim Baker—my friendly competitor for most of those three decades. Jim and I both are proud of the fact that no one saw fit to enter a market already dominated by the two of us. And we also agree that there’s not room for three of anything in a particular niche—whether it newspapers, radio formats or the like. Baker, a couple years ago, cut the frequency of Media, Inc., to a quarterly and recently returned the focus to its film/video/audio roots—leaving the marcomm realm to MARKETING.
• Melissa will focus on enhancing and expanding the marketingnw.com website, as explained in her bylined article on page 1, and spearheading production of the two specialty publications in 2017.
She comes well-prepared for that assignment, having run Seattle magazine for 12 years, along with creating new monthly and custom publications there.
I’ll be focusing on providing timely content for the enhanced website, as well as the print publications that have been the bedrock of the MARKETING brand (also see Transition Time item).
My ‘Thank-You’ List
By Larry Coffman
I‘m fond of reminding all who care that none of this fun we’ve been having the past 30 years would have been possible without a loyal cadre of advertisers.
Foremost among these is the Bayless family, beginning with father George, who was the first to sign on, way back in 1986 (see his first ad above). But even more remarkable is the fact that his sons, Bob and Tip, continued to advertise after they bought dad out and rebranded Bayless Bindery as Puget Bindery, thus laying claim as the only advertiser to appear in all 301 issues to date!
Also notable is the fact that ColorGraphics/Cenveo has anchored the back page since the February 2005 issue, via my contact those 11 years, Lynn Keel. A long list of regular and frequent advertisers (with the names of my contacts) over the past three decades. accompanies this article on the website.
I acknowledged the hundreds of marcomm pros who have contributed their time and expertise to provide the bulk of the editorial content over the years in the main article, but I’d like to reiterate my deep appreciation here.
The list of regular columnists over the years reads like a Who’s Who in the local marcomm community: Bob English, Pat Cashman, Vic Stredicke, Julie Blacklow, Linda McCune and Don Riggs (broadcast) Bill Fritsch, Rod Brooks and Dan Japhet (advertising/marketing), Jerry Monti. Larry Sivitz and Steve Lawson (digital/social media) and Kim Kimmy (general-interest).
Thanks also to Bob Valentine and Bruce Walker at Valco Graphics for helping us launch, and to the four fine printers who followed: John Murray at Murray Publishing, John Hughes at Hughes Publishing Center, Roxann Van Wyk at The Herald in Everett and Josh O’Connor at Sound Publishing.
A most sincere “thank you” to all. —LC
Multi-Year/Issue MARKETING Advertisers
Bayless/Puget Bindery • George, Bob & Tip Bayless
13 Coins Jeannie Boyce
AAA Printing John Madden
A&A Printing Art Matni
Adpro Litho Chris Smith
AdServices Jenny Morelli
American Image Displays Herb Cartmell
Aperture Companies Marty Loken
Artcraft Printing Dean Douma
AT&T Doug Dix
Atomic Press David Bethlahmy
Bad Animals/Seattle Wendy Wills
Benham Studios Maria Benham
BIGink John Scholl
BlackWing Creative/Hodgson•Meyers Gary Meyers
Bordeaux Photography Len Bordeaux
Bonanza Solutions Rich Norris
Bright Spectrum Chidozie Bright
Capitol City Press Mike Eisenmann
Capture Randy Allbritton
City University Christy Cox
Clatter & Din Peter Barnes
ColorGraphics/Cenveo Lynn Keel
Comcast Spotlight Whitney Joly
Common Sense Publishing Jerry Monti
Continental Press Don Calfee
Consolidated Press Gary Stone & Kandy Hruby
Contacts Influential Charlie Fleischmann
Copacino+Fujikado Jim Copacino
Craters of the Moon Kevin Nolan
Dave Raynor Productions Dave Raynor
David Strong Design Group David Strong
Digicolor Tom Martin
Eagle Web Press Cal Borman
Eastside Printing Jerry Neth
Eben Design Eben Tobias Greene
Emerald City Graphics Herb Blackinton
ESP Printing Dave Cook
Fleetfoot Messenger Service Gary Brose
Forde Motion Picture Studio Ed Watton
GA Creative Wally Lloyd
Gage Design William Gage
Gilmore Research Sue Black
GMA Research Don Morgan
Golden Pacific Embossing Chuck Estes
Graphic Impressions Craig Robinson
Gravity Design Barbara Coombs
The Hacker Group Bob Hacker
Heath Printers Dan Sturgeon
Hemlock Printers Fritz Kouwenhoven
Herring-Newman Phil Herring
Hornall Anderson Christina Arbini
Hunt Marketing Group Brian Hunt
Hydrogen Advertising Bill Fritsch
Intersection Pamela Quadros
John Brown & Partners John Brown
Jones Advertising Mark Jones
JRMP Kurt Jacobsen
KBSG Radio Chuck Maylin
The Kingdome Carol Keaton
Kostov & Associates Michael Kostov
KMPS Fred Schumacher
KOMO-TV Janene Drafs
KUOW-FM John Robert Hill
KVI Radio Shannon Sweatte
KXRX Radio Steve West
Liberty Studio Don Perkins
LithoColor Jackie Lewis Ward
Litho Craft Gary Cone
Lola Hallowell Talent Agency Lola Hallowell
Mailhandlers Jewell Rhodes
Manus Direct Craig Volweiler
Marketry Norm & Greg Swent
Marra Photography Ben & Linda Marra
Martin Lithograph Bruce Martin
Mastercraft Steve Koontz
McDonald Recording Karen McDonald
McNamara Signs Mike McNamara
Mogelgaard & Associates Mike Mogelgaard
Molin/Cutler Milt Cutler
NBBJ Kelly Collier
Nikkomedia Pat Monks & John Teeny
Olympus Press Glenn Blue
Outbound Calling Sara Bogle
Paragon Media George Ricci
Potter & Associates Steve Potter
PPI Association Jules Van Sant
Printery Communications Mike Kenna
Printex Printing Frances Rogers
Printing Control Randy Coplen & Carl Vonder Haar
Print Management Tim O’Leary
PrintWest Phil Parrish
Production Partners John Douthwaite
Pure Audio Paul Goldberg
Quality Trade Service Gene Gowan
Quesinberry & Associates Wendy Quesinberry
remerinc Dave Remer
Robinson Communications Ken & Tim Robinson
RocketDog Communications Michael Elliott
Ron Wilbur Advertising Ron Wilbur
Scanner John Ersfeld
School of Visual Concepts Larry Asher & Linda Hunt
Seattle ImageSetting Chuck Cantellay
Sierra Media Daniel Cardenas
SmithWalker Design Jeff Smith
Sound Publishing Josh O’Connor & Stephen Barrett
Sparky Taft & Associates Sparky Taft
Spicers Paper David Cristy
Springs Printing Don Andrews
Stanton & Everybody Rick Stanton
Stella Color/Communicolor NW Lynn Krinsky
Strategic Media Alighment Dan Japhet
Tabs To Go Dan Lane
Talking Dog Media Lisa Khatib
Team Guilliatt Larry Guilliatt
Telemation Lance Kyed
Thomas & Kennedy John Thomas
Tri-Graphics Tom Hubbard
TrojanLitho Bruce Hutcheon
Valco Graphics Bruce Walker & Bob Valentine
Victory Studios Conrad Denke
Washington Newspaper Publishers Association Mike Fry
WCP Solutions Jim Baumgardt & Steve Cole
Wescan Joe Grande
Williams • Helde Marc Williams
Wy’east Grant Cummings