Hansen Belyea won an AMA Pulse Award for its B2B marketing campaign for The Robbins Company. From left are Nancy Yun, Robbins marketing director, Desiree Willis, Robbins PR manager, Sloan Newman, past AMA president and emcee, and Hansen Belyea principals Ron Hansen and Brianna Home. —Alabastro Photography Photo
Hansen Belyea won the Best of Show/People’s Choice Award in the 6th Annual PSAMA Pulse Awards, along with firsts in three of the seven awards categories.
Hansen Belyea’s Rebranding campaign for Perteet, Inc. civil engineers was among seven marketing campaigns honored at the event on Nov 3 at Sodo Park. Winners in the other six categories included:
• Advertising: DNA for Puget Sound Energy
• Print: Hansen Belyea for the Idaho Conservation League
• Public Relations: Allison+Partners for Nordstrom
• Integrated B2C: Point It for PEMCO
• Integrated Experiential Campaign: Space Needle
• Integrated B2B: Hansen Belyea for The Robbins Company
The PSAMA also honored Rand Fishkin, founder and former CEO of MOZ as its 2016 Marketing Legend for his success in “changing the game and carving a path for generations of marketers to follow.”
According to PSMAA president Susan Sayers, the Pulse Awards “recognize marketers who best understand the pulse of their audience and really embrace the marketplace and its objectives,” adding that “this is the only marketing awards competition of its kind in Washington State, because its based on a combination of strategy, creative execution and business results.”