Click the cover to download the March/April 2012 issue of MARKETING.

May 9— American Marketing Association , Hanson Hosein on Storytelling Uprising—Trust and Persuasion in the Digital Age, 11:30am, NEW MEETING LOCATION, The Harbor Club, The Norton Bldg., 801 Second Ave., 17th Floor, Seattle. See psama.org or call 206-623-8632. May 16— Public Relations Society of America , Andrew Edwards of Harris International on Best Practices in Audien Research: An Integrated Component of an [...]

By Larry Coffman •  Pulitzer Pair: What are the odds of two journalistic entities in a city the size of Seattle winning Pulitzer Prizes in the same year? But an even longer shot is the fact that the two winners were the journalistic odd couple of The Seattle Times and The Stranger! The daily Times is a [...]

Encore Media Group has hired veteran city magazine and alternative weekly sales exec Marty Griswold , who spent most of the last decade with The Stranger…  Shannon Copstead has joined Blankslate Creative as an account exec. Most recently, she worked at the former HL2 agency… BDA has hired former T-Mobile  VP/product creation Joe Ungari   as director of client services [...]

By Jim Wilmer The idea for The Window Channel came, simply enough, from two popular movies, 1989’s Back To The Future II and 1990’s  Total Recall. Both films featured an “ambient/nature” channel shown on large-format TV screens not available to the mass market at that time. In Total Recall, Sharon Stone’s character says to Arnold Schwarzenegger’s character, [...]

By Maria Scheleen If you’re like most creative professionals, you log onto Facebook to connect with friends, family members and business contacts. In fact, in a survey by The Creative Group, some 56% of marketing and advertising execs said Facebook would be their social media site of choice if they were limited to using just one—over LinkedIn, [...]

This much-decorated star of the local advertising business shares 20 rules for creative types—artfully applied during his heyday as creative director of Cole & Weber, the reigning Seattle ad agency in the last half of the last century. By Hal Newsom There’s an old salt in the ad business that rules are made to be broken. We believe [...]

By Therese Beale A long time ago I clipped this image at right of penguins standing on an iceberg, separated by a deep crevasse from their apparent leader, who is wearing a top had and tails and planted on the other side. I imagined words tumbling into that icy void. Nothing the leader would say could convince [...]

Veteran magazine publisher Paul Heppner is out with the new Scenic Washington State travel guide that connects tourists on multiple platforms. He’s particularly proud of his Ask The Insiders team featured at ScenicWA.com. The team includes Anne Erickson, producer of KING 5’s long-running Northwest Backroads show, Adrian Dow Young, a food and wine expert from the Chelan [...]

If the Seattle ADDYs were an auto race. Wong, Doody, Crandall, Wiener would have lapped the field three times! WDCW won a remarkable 27 Gold and Silver ADDYs, compared with the eight won by its nearest competitor, Creature, and the six given to third-place Cole & Weber United. Best of Show honors went to Copacino+Fujikado for [...]

By David Horsfall It was a horse race right from the start. The votes have been tallied for the 10 finalists in Seattle’s Best Commercial Ever contest. In the language of one contender ( Doo Dah! ), here are the results: Flightless Birds broke cleanly from the gate. Crab Legs took an early lead. Then the odds-on favorites mounted a [...]

Not one—but two—Seattle ad agencies are being featured on AMC’s long-overdue television series entitled “The Pitch.” Wong, Doody, Crandall, Wiener   (WDCW) and Jones Advertising were chosen to lead off and close the seven-week series, respectively. Each Monday through June 11, two agencies compete to win a new client in a head-to-head, cut-throat, winner-take-all showdown. With [...]

The latest social media storm is a fascinating new take on bookmarking. Or is it a new take on scrapbooking? Think about the types of information you like to save. Recipes from magazines, a photomontage of your favorite muscle car or a newspaper article about a guy you went to high school with. How do [...]

I love Matt Ramerman and Jeff Gough. Well, perhaps I should quality that for the sake of my wife. I love, the energy, intelligence and enthusiasm of these two gentlemen. It’s fun to be in a room with them because it reminds me how much fun communications can be when huge opportunities are at the door [...]

Whether you’re a veteran exec interested in elevating your staff’s performance or a new employee settling into your first job or an experienced worker somewhere in between, do yourself a favor and invest in a copy of Gary Brose’s latest book titled “The Ultimate Motivated Employee! 7 Steps to a more productive workforce.” It’s a real [...]

by Linda McCune   Eric Lerner, VP/GM KIRO-TV since 2006, was named president/GM of WCAU-TV Philadelphia as of March 8. “Eric has a proven track record of success in strengthening stations’ news operations and driving sales performance,” said NBC president Valari Staab. “His nearly 30 years of broadcast experience will be critical in taking the NBC station [...]

And the winners in the inaugural MARKETING Awards competition are… 68 of the 93 agencies and individuals who submitted 309 entries in 40 categories. The total of 126 Big M (43-first), Merit Award (45-second) and Merit Mention (38-third) winners displayed on Pages 4, 5 and 22 were selected by a process unprecedented in local awards competitions. The first-of-its-kind [...]

The Seattle ADDY Awards show has been moved to Thursday, April 12 at 415 Westlake in Seattle. Doors open at 6pm and the awards show will begin at 7:30, according to perennial ADDY mainstay George Riddell. Riddell also announced that this year’s recipient of the prestigious AAF Silver Medal is none other than Ron Elgin, [...]

Click the cover to download the January/February 2012 issue of MARKETING.

By Eric Cooley “We don’t believe in marketing” is a strange thing to say to a conference room full of marketing folks. But at the recent PSAMA-sponsored event, the unexpected utterance came from Mark Canlis during his talk titled “The Messy Truth About Hospitality: Going Beyond Customer Service.”  Mark, half of the dynamic duo of Canlis [...]