By Katie Evans
Search Engine Optimization: Three words that strike fear into the hearts of many entrepreneurs.
Fear not, brave business person. Simply follow these easy steps and your website will begin its trek to Page 1 of Google. It’s not difficult and, fortunately, you have few competitors who know what they’re doing.
Here are some quick and easy ways to get started. Spend 30-60 minutes a day on these (or more time if your want your site to progress to Page 1 faster) and you’ll soon reap the rewards in sales and recognition.
- Find the keywords/phrases that your customers are using to find you.
- Use these keywords in your website: In copy, in the title bars, behind pictures and your meta-tag section. Use each keyword no more than three times per meta tag.
- Get a www.youtube.com account and post videos there. Use your phone or get a flip video to shoot the videos. They’re not expected to be perfect.—just get started!
- Write on your blog every day—sometimes just a couple sentences or paragraphs.
- Write for www.ezinesarticles.com.
Keywords are key to optimizing your site. These are words people enter into search engines to find your company. You may think you know what words/phrases are being usedß. Be prepared to be surprised.
You’ll probably find words you thought were being searched and find that they aren’t and you’ll find other phrases that may seem unlikely. Most people don’t use one search word any longer. It’s usually phrases or long-tailed keywords.
Become familiar with Google Keyword Tool. You will use it often. The easiest way to get there is to Google “Google Keyword Tool.” You’ll go to a page that requests you enter several keywords that you want searched. Enter the words and it will give you back about 100 words that match your request, or are similar. It gives you good ideas! You want to choose words that have low or medium competition and the most searches. You’ll use these words in your title bar, meta tags, behind pictures and in your copy.
Select words from the list presented by the Keyword Tool according to “Searches” and “Competition.” Ideally, you’ll have keywords with searches in the millions and low competition, but you’ll settle for the highest number of searches you can get and medium competition. Select the words that fit your criterion and download them into Excel. You’ll see numbers under the “Competition” tab. Use the words with the lowest number the most.
First, place three to five of your keywords on the Title Bar of each page of your site. Then rewrite some of your website copy to include others, place a BUNCH of them behind pictures (your site should include plenty of relevant pics), so that they show up when you pass your mouse over the pic and list five to seven in your meta tags. You can find your meta-tag page by left clicking on your web page and click on “view source.” You’ll see if you have any tags.
You’ll drive traffic to your website from your YouTube account, your blog and your ezinearticles.
In the description of all your videos in your YouTube account, the FIRST word should be your website, beginning with www. The description of your video that follows should be keyword heavy (keywords may be one word or a phrase—phrases are the most commonly used). YouTube is a PR 10 website, the highest ranking Google gives. Driving traffic to your site from a PR 10 elevates your site.
Most people think they need to write a dissertation on their daily blog. You don’t. The web spiders love relevant content updated often. Writing a paragraph of keyword heavy, relevant content will push your site up in the rankings. It just takes a few minutes a day for huge rewards. Be sure to add pics or videos to your blog.
EzineArticles is another PR10 site. It’s a user-friendly site that knows how to optimize and they’ll help you drive traffic to your articles on that site. Again, in the bio section at the end of each article, list your website so those interested in what you have to say may visit your site. Keep the bio relatively short and offer something free for visiting your website.
The web is truly a great equalizer. You don’t need a ton or money to succeed on the web; just a little time and knowledge. See you on Page 1 of Google.
•
Katie Evans is the Founder and President of the Living Lite Hypnosis Centers, Inc. Living Lite currently has offices in Seattle and Lynnwood. As a small business person, Katie has had to learn to wear many hats and has become quite well-versed in web marketing. Her business is currently offering 3-hour weight loss hypnosis classes being marketed by online coupon companies. She is sought after as a speaker on Small Business Survive and Thrive Tactics as well as many health-related topics.
Katie is available to assess your website, find your best keywords and work with your webmaster to optimize your site. Her fee is $75 and hour with a 2-hour minimum. Mention this article and the first 2 hours are $125.
In a former life, Katie was married to the late Seattle Times columnist, Walt Evans.
Contact Katie @: 1-877-206-1332 • katie@livinglitenow.com • www.livingliteathome.com
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