Currently viewing the category: "Words of Wisdom"

By Haralds Jass In the web-hosting world, colocation refers to placing servers and networking equipment in an off-site location, known as a data center. In the same way that a typical first-time home buyer scours ads and attends open houses to see the wide variety of options available to him, it’s important that a colocation [...]

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That’s the aim of the MARKETING Awards—to recognize the best work across the full spectrum of marketing communications annually, with some very different twists.We’re seeking to identify and honor  the best TV spot, PR project, print ad, photograph—and much, much more—created the previous calendar year in Washington State. The first biggest difference is that the [...]

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New ‘Bucket List’?

01/04/2012 by

By BIll Hoke If you’ve never thought about a bucket list or are too young or too engaged in your career, you may want to come back to this article in a year, or 10. But for those who are in their twilight years, or have seen their ranks diminished by the timely, or untimely, [...]

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By Katie Evans Search Engine Optimization: Three words that strike fear into the hearts of many entrepreneurs. Fear not, brave business person. Simply follow these easy steps and your website will begin its trek to Page 1 of Google. It’s not difficult and, fortunately, you have few competitors who know what they’re doing. Here are [...]

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By John Schuler It’s believed that some 900 years ago, The Pug sat atop a throne of feathers and moss in a part of  China seldom visited by Westerners. From his perch, he would order villagers to bring him tokens of appreciation in exchange for the wisdom he passed down. But that has little to [...]

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By Nancy Lee Recently I attended a TEDx (see sidebar) event and was inspired by a talk that Jane Fonda gave. She calls the last three decades of our lives “The Third Act,” and says it’s our “Prime Time.” She encouraged us to see this time as a staircase—“the upper ascension of the human spirit, [...]

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By Jeff Shelley Jesse Jones has quickly become a fixture on KING 5’s evening news. His “Get Jesse’ segments on the Seattle NBC affiliate have made the 47-year-old not only in demand as an investigative reporter for viewers needing help with consumer complaints, but he’s responsible for making the feature must-watch TV. Besides helping to [...]

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Dec. 31 was Ron Elgin’s last day on the job as impresario of the once-heralded DDB Seattle advertising agency—and—it also was the last day for the agency itself in Seattle. “The company decided that [with] my retirement they’ll basically shutter this office… [but] there will still be some IT and accounting types housed here, servicing [...]

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Each year—for the past 20—I’ve had the unique opportunity to take the pulse of our marcomm community, re-establish personal contacts and gather information on a scale not often experienced by my peers. It’s all part of the project to enlist participation in that year’s annual MARKETING ATLAS, involving nearly 300 listings and display ads. The [...]

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By John DeNure Hidden away in the Kent industrial valley is a small gem of a museum, just off the main lobby of West Coast Paper. Here, you‘ll find equipment used in the printing industry as long ago as the early 1800s. From the cabinets lining the walls, filled with pre-1900s metal foundry type, to [...]

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