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"Words of Wisdom"
By Jim Wilmer The idea for The Window Channel came, simply enough, from two popular movies, 1989’s Back To The Future II and 1990’s Total Recall. Both films featured an “ambient/nature” channel shown on large-format TV screens not available to the mass market at that time. In Total Recall, Sharon Stone’s character says to Arnold [...]
Continue Reading →By Maria Scheleen If you’re like most creative professionals, you log onto Facebook to connect with friends, family members and business contacts. In fact, in a survey by The Creative Group, some 56% of marketing and advertising execs said Facebook would be their social media site of choice if they were limited to using just [...]
Continue Reading →This much-decorated star of the local advertising business shares 20 rules for creative types—artfully applied during his heyday as creative director of Cole & Weber, the reigning Seattle ad agency in the last half of the last century. By Hal Newsom There’s an old salt in the ad business that rules are made to be [...]
Continue Reading →By Therese Beale A long time ago I clipped this image at right of penguins standing on an iceberg, separated by a deep crevasse from their apparent leader, who is wearing a top had and tails and planted on the other side. I imagined words tumbling into that icy void. Nothing the leader would say [...]
Continue Reading →Whether you’re a veteran exec interested in elevating your staff’s performance or a new employee settling into your first job or an experienced worker somewhere in between, do yourself a favor and invest in a copy of Gary Brose’s latest book titled “The Ultimate Motivated Employee! 7 Steps to a more productive workforce.” It’s a [...]
Continue Reading →By Robert Weis, PhD In these days of tweets, blogs and digital networking, would you put public speaking at the top of your business communication and marketing skills? Likely not. We all can learn to do better, and public speaking may be one of our greatest fears. Accidents can happen, as for the board chair [...]
Continue Reading →By Catherine McConnell Even in tough economic times, the Puget Sound region always has been generous with not-for-profits. That generosity helps sustain Seattle Goodwill’s job-training programs via financial contributions. And in the social enterprise-retail thrift side of the business, having a strong brand that’s based on good products and customer service has benefitted us in [...]
Continue Reading →By Jeanne McKnight When the Seattle branding firm Parker LePla decided it was time to update its logo, there was, in their mind, no other choice than Walsh Design, with whom they had worked for nearly two decades.The challenge was to show how much Parker LePla has changed as an organization. “We felt strongly that [...]
Continue Reading →This is the second of three articles from the client side by the CMO of PEMCO Insurance and president of the Word of Mouth Marketing Association (WOMMA). By Rod Brooks We all know the drill. The client tells a group of agencies it intends to review capabilities for potential engagement. If chosen, you’ll add that [...]
Continue Reading →By Ted Leonhardt I was nine. Jack Tubbs, the class bully whom I loathed, feared and avoided, was rolling a bike wheel down a steep bank across from my house. He and his buddies were laughing and shouting as the wheel bounced down the hill and across the field. They did it over and over. [...]
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