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"Steve Lawson"
The latest social media storm is a fascinating new take on bookmarking. Or is it a new take on scrapbooking? Think about the types of information you like to save. Recipes from magazines, a photomontage of your favorite muscle car or a newspaper article about a guy you went to high school with. How do [...]
Continue Reading →By Steve Lawson With all due respect, Gil Scott Heron wasn’t quite right. The Revolution IS being televised. But he wasn’t exactly wrong either, because the way it’s being televised is quite different than he envisioned when he released the song, “The Revolution Will Not Be Televised” back in 1988. The lyric, “there will be [...]
Continue Reading →By Steve Lawson May I suggest a New Year’s resolution? If you and your company haven’t yet embraced “social” as a valid media channel, 2012 is the year you need to dive in. That’s not the resolution I’m suggesting, however. I’m proposing that you throw away your old “this is how we do it” book [...]
Continue Reading →Since his passing, much has been written about Steve Jobs and the legacy he left. Enough has been written about this remarkable man. So for this column, I tuned to YouTube so I could pay tribute to Mr. Jobs with his own words. (To see the following video clips in their entirety, visit www.friendlyvoice.com/stevejobs). Opportunity: [...]
Continue Reading →Social Media is “so yesterday.” I’m talking about the term, not the need for integrating customer engagement into your marketing campaigns. Because social media is really just a collection of social channels, like Facebook, Twitter, You Tube, blogging, etc. Channels that need to be integrated into any campaign. No wonder the advertising execs in Mad [...]
Continue Reading →As a business, you don’t have a choice about whether to jump into social media. The real question is—how well do you want to execute a social media strategy? Most companies are aware of the need to add social media to their marketing mix, but don’t know how. Even if they understand its value, they [...]
Continue Reading →Pub. Note: We’re pleased to welcome Steve Lawson as a regular contributor of this new column. Many remember Steve as a long-time leader in audio post-production. He’s moved on to consult in social media and do voiceover work, hence the e-mail address: steve@friendlyvoice.com. By Steve Lawson So you’ve been watching this social media “thing” for [...]
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