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Since his passing, much has been written about Steve Jobs and the legacy he left. Enough has been written about this remarkable man. So for this column, I tuned to YouTube so I could pay tribute to Mr. Jobs with his own words. (To see the following video clips in their entirety, visit www.friendlyvoice.com/stevejobs). Opportunity: [...]
Continue Reading →The last thing we all need is further loss of consumer confidence and the business malaise that follows. Creative enterprises that weathered the storm since 2008 have been looking forward to business growth and relief from worry. But with our economic woes and political mess in Washington, D.C., tomorrow is anything but clear. This lack [...]
Continue Reading →An editorial in Advertising Age recently caught my eye. Steve Blamer, former CEO of Foote, Cone and Belding, recommended that, in light of its loss of the massive S.C. Johnson advertising account that Draft FCB simply drop the FCB from its name. His point was that little remains of what once made FCB the largest [...]
Continue Reading →Social Media is “so yesterday.” I’m talking about the term, not the need for integrating customer engagement into your marketing campaigns. Because social media is really just a collection of social channels, like Facebook, Twitter, You Tube, blogging, etc. Channels that need to be integrated into any campaign. No wonder the advertising execs in Mad [...]
Continue Reading →A small news item caught my eye last week. It underscores the profound shift in consumer marketing caused by the dramatic increase in smart mobile devices. A game development company, Remedy, announced that its new mobile game, Death Rally, earned back its entire nine-month development cost in just three days of selling on Apple’s App [...]
Continue Reading →As a business, you don’t have a choice about whether to jump into social media. The real question is—how well do you want to execute a social media strategy? Most companies are aware of the need to add social media to their marketing mix, but don’t know how. Even if they understand its value, they [...]
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Continue Reading →Pub. Note: We’re pleased to welcome Steve Lawson as a regular contributor of this new column. Many remember Steve as a long-time leader in audio post-production. He’s moved on to consult in social media and do voiceover work, hence the e-mail address: steve@friendlyvoice.com. By Steve Lawson So you’ve been watching this social media “thing” for [...]
Continue Reading →From the online Merriman-Webster Dictionary: Entrepreneur. One who organizes, manages and assumes the risks of a business enterprise. Owning your own business and maybe more importantly, being your own boss is at the heart of the American dream. The idea of having the freedom to do a you please, with no one looking over your [...]
Continue Reading →Our entry into the awards realm is at once exciting and a natural application of the multiple assets we’ve developed over the past 25 years. Since the launch of MARKETING in 1986, we’ve been in close and constant contact with all elements of the local marcomm community like no other. Those relationships have been further [...]
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