Currently viewing the category:
"Larry Coffman"
Each year—for the past 20—I’ve had the unique opportunity to take the pulse of our marcomm community, re-establish personal contacts and gather information on a scale not often experienced by my peers. It’s all part of the project to enlist participation in that year’s annual MARKETING ATLAS, involving nearly 300 listings and display ads. The [...]
Continue Reading →In the last couple weeks, global events have hit very close to home here in Seattle, with a special connection to the violence in Egypt and the arrival at Sea-Tac of Amanda Knox, newly freed from an Italian jail after four years of incarceration on her just-overturned murder conviction. Daughter Melissa has taken two trips [...]
Continue Reading →Our entry into the awards realm is at once exciting and a natural application of the multiple assets we’ve developed over the past 25 years. Since the launch of MARKETING in 1986, we’ve been in close and constant contact with all elements of the local marcomm community like no other. Those relationships have been further [...]
Continue Reading →It’s important to understand how the marketingnw.com SuperSite is different than traditional Websites. The analogy I conjured up in trying to understand it myself is set in the universe. Traditional sites are the myriad stars that dot the dark and endless sky. The SuperSite, on the other hand, is like the earth, with it’s distinctive [...]
Continue Reading →The term “SuperSite” is more of a mission statement than a reality as we debut the marketingnw.com Website shown and described on Page 1 and now online. The vision held by myself and daughter Melissa, the publisher of our online products, is to create a one-of-a-kind “platform” that will provide personalized information, services and items [...]
Continue Reading →I don’t know anyone in my circle of business colleagues who isn’t reinventing himself or herself to some degree… Unlike past “downturns” or “recessions,” what we’re living through this time is a period of profound change—primarily based on fundamental shifts in how we communicate and convince others to choose the products we’re purveying. This time, [...]
Continue Reading →The social media and allied technology quake has wreaked havoc on a lot of fronts, particularly among those affected by a drastic reduction in printed materials—from the printers themselves, to those who design, finish, publish and mail such materials —as well as their supporting vendors. The music, entertainment and travel industries are others that have [...]
Continue Reading →I know times are tough—when two of my good business friends are looking at six-figure debt that may sink their companies—after sustained success over more than two decades that included a couple of recessions… when too many customers are cutting back to skeleton crews just to stay afloat… when one of the best print-sales execs [...]
Continue Reading →Sponsor Specials
