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The latest social media storm is a fascinating new take on bookmarking. Or is it a new take on scrapbooking? Think about the types of information you like to save. Recipes from magazines, a photomontage of your favorite muscle car or a newspaper article about a guy you went to high school with. How do [...]
Continue Reading →I love Matt Ramerman and Jeff Gough. Well, perhaps I should quality that for the sake of my wife. I love, the energy, intelligence and enthusiasm of these two gentlemen. It’s fun to be in a room with them because it reminds me how much fun communications can be when huge opportunities are at the [...]
Continue Reading →Whether you’re a veteran exec interested in elevating your staff’s performance or a new employee settling into your first job or an experienced worker somewhere in between, do yourself a favor and invest in a copy of Gary Brose’s latest book titled “The Ultimate Motivated Employee! 7 Steps to a more productive workforce.” It’s a [...]
Continue Reading →By Steve Lawson With all due respect, Gil Scott Heron wasn’t quite right. The Revolution IS being televised. But he wasn’t exactly wrong either, because the way it’s being televised is quite different than he envisioned when he released the song, “The Revolution Will Not Be Televised” back in 1988. The lyric, “there will be [...]
Continue Reading →What do you do if you’re an emerging manufacturing business with investment dollars at hand and a world of opportunity ahead? Most are comfortable investing in developing technology, getting patents, hiring management, creating sales organizations. And starving their marketing programs. Case in point: A manufacturing firm that has developed several patents and processes for a [...]
Continue Reading →That’s the aim of the MARKETING Awards—to recognize the best work across the full spectrum of marketing communications annually, with some very different twists.We’re seeking to identify and honor the best TV spot, PR project, print ad, photograph—and much, much more—created the previous calendar year in Washington State. The first biggest difference is that the [...]
Continue Reading →By Steve Lawson May I suggest a New Year’s resolution? If you and your company haven’t yet embraced “social” as a valid media channel, 2012 is the year you need to dive in. That’s not the resolution I’m suggesting, however. I’m proposing that you throw away your old “this is how we do it” book [...]
Continue Reading →When I came to Seattle in 1981 to join the ranks of budding advertising agency Sharp Hartwig & Vladimir, the landscape was filled with very creative shops. Among them: Wells Rich and Greene, Livingston and Co., Elgin Syferd and Kirkland, John Brown and Partners, Kraft Smith, Asher Kamuso and Gibbs,Mogelgaard and Associates and—largest of all— [...]
Continue Reading →Each year—for the past 20—I’ve had the unique opportunity to take the pulse of our marcomm community, re-establish personal contacts and gather information on a scale not often experienced by my peers. It’s all part of the project to enlist participation in that year’s annual MARKETING ATLAS, involving nearly 300 listings and display ads. The [...]
Continue Reading →In the last couple weeks, global events have hit very close to home here in Seattle, with a special connection to the violence in Egypt and the arrival at Sea-Tac of Amanda Knox, newly freed from an Italian jail after four years of incarceration on her just-overturned murder conviction. Daughter Melissa has taken two trips [...]
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