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By Steve Lawson May I suggest a New Year’s resolution? If you and your company haven’t yet embraced “social” as a valid media channel, 2012 is the year you need to dive in. That’s not the resolution I’m suggesting, however. I’m proposing that you throw away your old “this is how we do it” book [...]
Continue Reading →When I came to Seattle in 1981 to join the ranks of budding advertising agency Sharp Hartwig & Vladimir, the landscape was filled with very creative shops. Among them: Wells Rich and Greene, Livingston and Co., Elgin Syferd and Kirkland, John Brown and Partners, Kraft Smith, Asher Kamuso and Gibbs,Mogelgaard and Associates and—largest of all— [...]
Continue Reading →Each year—for the past 20—I’ve had the unique opportunity to take the pulse of our marcomm community, re-establish personal contacts and gather information on a scale not often experienced by my peers. It’s all part of the project to enlist participation in that year’s annual MARKETING ATLAS, involving nearly 300 listings and display ads. The [...]
Continue Reading →In the last couple weeks, global events have hit very close to home here in Seattle, with a special connection to the violence in Egypt and the arrival at Sea-Tac of Amanda Knox, newly freed from an Italian jail after four years of incarceration on her just-overturned murder conviction. Daughter Melissa has taken two trips [...]
Continue Reading →Since his passing, much has been written about Steve Jobs and the legacy he left. Enough has been written about this remarkable man. So for this column, I tuned to YouTube so I could pay tribute to Mr. Jobs with his own words. (To see the following video clips in their entirety, visit www.friendlyvoice.com/stevejobs). Opportunity: [...]
Continue Reading →The last thing we all need is further loss of consumer confidence and the business malaise that follows. Creative enterprises that weathered the storm since 2008 have been looking forward to business growth and relief from worry. But with our economic woes and political mess in Washington, D.C., tomorrow is anything but clear. This lack [...]
Continue Reading →An editorial in Advertising Age recently caught my eye. Steve Blamer, former CEO of Foote, Cone and Belding, recommended that, in light of its loss of the massive S.C. Johnson advertising account that Draft FCB simply drop the FCB from its name. His point was that little remains of what once made FCB the largest [...]
Continue Reading →Social Media is “so yesterday.” I’m talking about the term, not the need for integrating customer engagement into your marketing campaigns. Because social media is really just a collection of social channels, like Facebook, Twitter, You Tube, blogging, etc. Channels that need to be integrated into any campaign. No wonder the advertising execs in Mad [...]
Continue Reading →A small news item caught my eye last week. It underscores the profound shift in consumer marketing caused by the dramatic increase in smart mobile devices. A game development company, Remedy, announced that its new mobile game, Death Rally, earned back its entire nine-month development cost in just three days of selling on Apple’s App [...]
Continue Reading →As a business, you don’t have a choice about whether to jump into social media. The real question is—how well do you want to execute a social media strategy? Most companies are aware of the need to add social media to their marketing mix, but don’t know how. Even if they understand its value, they [...]
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